How Starbucks is using AI to improve the customer experience

How Starbucks is using AI to improve the customer experience
May 24, 2021 Mike Braico

InData • How Starbucks is using AI to improve the customer experience


At Microsoft’s Build conference, Starbucks showed how artificial intelligence is helping them better predict what customers may be in the mood for by considering such factors such as weather, location, and user preferences.